In most cases, they offer an expanded menu including breakfast, GrillBurgers, and grilled sandwiches, as well as limited table service (customers still place orders at the counter). Stores are larger than older-style DQ Brazier locations and feature a completely new store design. Due to the protracted rollout of the Grill & Chill concept, Brazier restaurants have been allowed to sell certain products originally restricted to G&C, including GrillBurgers.ĭQ Grill & Chill - DQ's preferred concept for new and renovated full-service restaurants. This is the company's preferred concept for new, small-scale locations, primarily in shopping mall food courts.ĭairy Queen Brazier - a normal fast-food menu featuring burgers, french fries, and processed fried chicken products in addition to frozen treats and hot dogs. These locations may be open only during spring and summer many year-round locations are located in shopping malls.ĭQ/ Orange Julius - known as the "Treat Center" concept, an enhanced version of the original DQ also serves drinks and foods from the Orange Julius menu. Standard store - serve a very abbreviated menu primarily feature DQ frozen treats. The busiest store in the world is located in Moncton, New Brunswick, Canada. The largest Dairy Queen in the United States is located in Bloomington, Illinois.The busiest store in the US is in Rosedale, Maryland.The largest store in the world was built in Riyadh, Saudi Arabia. [With Dairy Queen being one of the largest soft serve franchises in the world, their main competition includes: Baskin-Robbins, Ben & Jerry's, Braum's, Carvel, Culver's, Foster's Freeze, Good Times Burgers & Frozen Custard, McDonald's, Sonic Drive-In, Tastee Freez, and TCBY. The soft serve formula was first developed in 1938 by John Fremont "Grandpa" McCullough, (1871‒1963), and his son Bradley.ĭQ was an early pioneer of food franchising, expanding its 10 stores in 1941 to 100 by 1947, 1,446 in 1950, and 2,600 in 1955.Īs of 2010, Dairy Queen had more than 5,700 stores in 19 countries, including 652 locations outside the United States and Canada. The first Dairy Queen store opened in 1940 in Joliet, Illinois. The company's corporate offices are located in Edina, Minnesota
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